
AG1 is a nutritional supplement made with 75-83 ingredients, including vitamins, minerals, probiotics, and mushrooms. The product is formulated as a powder blend that can be mixed with water, milk, juice, or smoothies. It is marketed as a comprehensive daily health drink that delivers what your body needs in one convenient serving. AG1 includes mushrooms such as reishi and shiitake mushroom powder. While AG1 has undergone safety tests and is free from contaminants, it has not been studied to confirm its safety or effectiveness. The product is expensive, with a cost per serving of $2.63, and there are concerns about the lack of transparency in ingredient quantities.
| Characteristics | Values |
|---|---|
| Number of ingredients | 75-83 |
| Type of ingredients | Vitamins, minerals, green vegetables, fruits, mushrooms, probiotics, adaptogens, antioxidants, omega-3, digestive enzymes, etc. |
| Cost | $79 per month with an additional $9 shipping to Canada and the U.S. |
| Preparation | Mix one scoop (12-13 grams) with 8 ounces of cold water |
| Side effects | Heart palpitations, wheezing, mucus in the throat, shortness of breath, occasional diarrhea |
| Not suitable for | Pregnant or breastfeeding people, people with lupus, people with end-stage kidney disease |
Explore related products
What You'll Learn

AG1's ingredients
AG1 is a greens powder that contains 75 vitamins, minerals, superfoods, and antioxidants. It is formulated to deliver what your body needs in one convenient serving. The product combines the marketing of the multivitamin industry and unproven wellness ingredients into an expensive cocktail. It costs $99 for a 30-day supply or $79 per month with a subscription.
AG1 includes four proprietary blends, all of which contain a variety of herbs, powdered fruits and vegetables, plant extracts, and other nutrients that may have some health benefits. The company doesn’t disclose the exact amount of each ingredient in these blends, so it’s impossible to know whether a given ingredient is present in a large enough dose to have a meaningful effect.
The ingredients in AG1 include vitamins A, C, E, B1, B2, B5, B7, and B12, niacin, folic acid, biotin, pantothenic acid, and zinc. It also contains green vegetables, fruits, mushrooms, probiotics, adaptogens, and antioxidants. The mushrooms in AG1 include reishi mushroom and shiitake mushroom.
AG1 also contains omega-3 fatty acids, EPA and DHA, which are sourced from wild-caught small fish. The product is formulated separately from AG1 to provide optimal bioavailability. AG1 is NSF Certified for Sport, ensuring it is free from over 280 banned substances.
The Magic Behind Button Mushrooms
You may want to see also

Safety and effectiveness
AG1 is a greens powder that contains 75-83 vitamins, minerals, superfoods, and antioxidants. It includes ingredients such as green vegetables, fruits, mushrooms, probiotics, adaptogens, and antioxidants;. It is formulated to deliver what your body needs in one convenient serving.
AG1 has undergone over 250 safety tests and is certified to be free from contaminants, GMO ingredients, pesticides, fillers, and preservatives. It is vegan, gluten-free, and dairy-free, with no added sugar or artificial sweeteners. However, it is important to note that AG1 is not suitable for everyone. It is not recommended for people who are pregnant or breastfeeding, as it contains ingredients that may pose risks to the mother and the offspring. People with certain autoimmune conditions, such as lupus, should also avoid AG1 as it contains alfalfa, which may activate the immune system and worsen symptoms. Additionally, individuals with end-stage kidney disease should be cautious due to the presence of potassium and phosphorus in AG1, which can have adverse effects on kidney function.
While AG1 has not been studied specifically for its safety or effectiveness, it does contain ingredients that have been individually studied and shown to have potential health benefits. For example, AG1 provides more than 100% of the daily value for vitamins C, E, and all eight B vitamins. It is also a good source of other essential vitamins and minerals. The supplement contains herbs, vegetable powders, fruit powders, and plant extracts rich in antioxidants and polyphenols, which are known to have health benefits.
One of the concerns regarding AG1 is the lack of transparency in ingredient quantities. As a proprietary blend, AG1 does not disclose the exact amount of each ingredient, making it challenging to determine if the dosages are effective. This is particularly important for ingredients like adaptogens and caffeine, which should be consumed in moderation. While AG1 claims to support digestive health, immune function, energy levels, and mood, there is limited information on possible side effects. Some customers have reported experiencing heart palpitations, wheezing, and mucus in the throat after taking AG1, but it is unclear if these symptoms are directly linked to the supplement.
Overall, while AG1 has undergone safety testing and contains ingredients with potential health benefits, it is important to approach it with caution. It is always advisable to consult with a medical professional or a registered dietitian before incorporating supplements like AG1 into your diet, especially if you have specific health concerns or conditions.
The Ultimate Guide: Storing Shiitake Mushrooms
You may want to see also

Cost
AG1 is a nutritional supplement that combines multivitamins, minerals, and "wellness" ingredients. It is marketed as a convenient way to get all your necessary vitamins and minerals in one drink. However, it comes at a high cost, with a one-time purchase of a 30-day supply costing $99, or $3.30 per serving.
The company offers a subscription service to make the product more affordable, with a monthly cost of $79, or $2.63 per serving. This subscription can be cancelled or changed at any time, and the company offers a 90-day money-back guarantee. Shipping costs an additional $9 within the United States, Canada, and Australia, with varying rates for Europe.
AG1 is one of the more expensive green powders on the market, and with its extensive list of ingredients, it is marketed as a premium product. The high cost is also attributed to the company's commitment to quality, safety, and purity standards. AG1 is NSF Certified for Sport, ensuring it is free from banned substances and contaminants, and the company tests for over 500 pesticides and herbicides.
While AG1 may offer convenience and peace of mind for those looking to supplement their diet with additional vitamins and minerals, it is an expensive product with a cost of nearly $3 per day. For those who are already meeting their nutritional needs through a balanced diet, this may be an unnecessary expense.
The Strange Practice of Lacing Mushrooms
You may want to see also
Explore related products

Side effects
AG1 is a powdered nutrition supplement that contains a blend of 75 ingredients, including vitamins, minerals, and mushrooms. It is marketed as a way to "effectively cover your bases" and provide complete nutrition. However, it is important to note that there is currently no research to support the effectiveness of AG1, and it may not be safe or appropriate for everyone.
One of the potential side effects of AG1 is an upset stomach, bloating, and diarrhea. These side effects may be due to the high vitamin content of AG1, which can cause an upset stomach and diarrhea if consumed in excess. Additionally, AG1 contains mushrooms, which are a source of adaptogens. Adaptogens are plants and mushrooms used in traditional Asian practices and studied by the Soviets during World War II, claimed to help buffer the body against stress. However, there is a lack of evidence for their effectiveness, and they can have side effects such as increased heart rate and blood pressure.
Another potential side effect of AG1 is an increase in energy levels. While this may be beneficial for some people, it is important to note that AG1 contains caffeine, which can have negative side effects such as jitters, anxiety, and insomnia. Additionally, AG1 is not recommended for people who already consume a balanced diet or take a multivitamin, as it may provide excessive amounts of vitamins and minerals that can be harmful. For example, vitamins A, D, E, and K are fat-soluble and can accumulate in the body, causing damage in large quantities.
Furthermore, AG1 contains probiotics, which can have both positive and negative effects on gut health. While probiotics can help maintain a healthy balance of gut bacteria, they can also cause digestive issues in some people, especially if the dosage is too high. It is recommended to speak to a healthcare professional before adding probiotics to your daily routine to ensure they are safe and appropriate for you.
Lastly, it is important to consider the cost of AG1. At $2.48 to $2.63 per serving, it is one of the more expensive green powders on the market. There are alternative products available that may be more affordable and have more manageable ingredient lists for those with unique allergies or concerns about potential side effects.
Mushrooms: Nature's Organic Matter Converters
You may want to see also

Marketing
Understanding the Product
First, it is essential to comprehend the features and advantages of AG1. The product contains a variety of mushrooms, such as reishi, shiitake, and cordyceps mushrooms, which are known for their potential health benefits. These mushrooms are combined with other ingredients like green vegetables, fruits, probiotics, adaptogens, and antioxidants, creating a comprehensive formula. Understanding the ingredients and their potential synergies is key to effective messaging.
Target Audience Identification
The target audience for AG1 is likely health-conscious individuals who are interested in wellness and optimal nutrition. They may be open to trying natural alternatives to support their overall health and well-being. This audience could include individuals with active lifestyles, such as athletes or fitness enthusiasts, as well as those seeking natural ways to enhance their energy levels, gut health, and immune system.
Positioning and Messaging
Position AG1 as a premium, comprehensive health solution that combines the power of mushrooms with other carefully selected ingredients. Highlight the potential benefits of mushroom consumption, such as improved energy, immune support, and reduced stress. Use messaging that speaks to the target audience's desire for natural, effective solutions to their health concerns. Emphasize the product's convenience, making it easy to incorporate into their daily routines.
Content and Channel Strategy
Create informative content that educates the audience about the benefits of mushrooms and how they synergize with other ingredients in AG1. Use channels such as social media, influencer partnerships, and sponsored content on health and wellness platforms to reach the target audience. Collaborate with experts in the field of mycology and nutrition to add credibility to the marketing messages. Utilize before-and-after testimonials and success stories from satisfied customers to showcase the real-life impact of AG1.
Sample Marketing Campaign: "Discover the Power of Mushrooms with AG1"
Launch a campaign centered around the mushroom content in AG1, highlighting the ancient knowledge of using mushrooms for health and longevity. Create visually appealing infographics and videos that showcase the different types of mushrooms in AG1 and their unique benefits. Feature customer testimonials and case studies demonstrating how AG1 has improved their health and well-being. Utilize social media platforms and collaborate with influencers to spread the message and engage with the audience through contests, giveaways, and interactive content.
By implementing this marketing strategy, AG1 can effectively reach its target audience, communicate the benefits of its mushroom-rich formula, and establish itself as a trusted and innovative health solution.
Psychedelics Tolerance: LSD and Mushroom Cross-Tolerance
You may want to see also
Frequently asked questions
AG1 is a nutritional supplement made with 75-83 ingredients, depending on the source. It is a powder blend that includes vitamins, minerals, herbs, mushrooms, adaptogens, prebiotics, probiotics, digestive enzymes, and more.
Yes, AG1 contains mushrooms. Specifically, it includes reishi mushroom and shiitake mushroom. It also contains rhodiola and eleuthero, which are adaptogens that are plants and mushrooms used in Asian folk practices.
According to the manufacturer, AG1 supports immunity, gut health, digestion, energy levels, healthy aging, and mood balance. It is also claimed to help fill nutrient gaps in one's diet.
While AG1 has undergone safety tests and is free from many contaminants, there are some precautions to consider. It is not suitable for people who are pregnant or breastfeeding, as it contains Rhodiola and licorice root powder, which may pose risks during pregnancy and breastfeeding. People with certain autoimmune conditions, such as lupus, should also avoid AG1 due to its alfalfa content. Additionally, those with end-stage kidney disease should be cautious because of the potassium and phosphorus content in AG1. As with any supplement, it is always recommended to consult with a healthcare professional before taking AG1 to ensure it is safe and appropriate for your individual needs.

























