
Shiseido is a cult-classic skincare and makeup brand with a rich history spanning over 150 years. Founded in Tokyo in 1872, it is one of the oldest cosmetic companies in the world, known for its groundbreaking innovations that enhance and celebrate natural beauty. Shiseido's product range includes skincare essentials, makeup, and serums, some of which contain mushroom extracts. The brand's Ultimune Power Infusing Concentrate serum, for instance, contains reishi mushroom, while its lipstick formula features reishi mushroom and iris root extracts.
Characteristics | Values |
---|---|
Brand | Shiseido |
Industry | Skincare and makeup |
Origin | Japan |
Year founded | 1872 |
Product examples | Lipstick, eyeliner, eye cream, serum, foundation, concealer, sunscreen |
Product features | Radiance, resilience, smoothness, medium coverage, lightweight, breathable, weightless, gel-based, pigmented, non-transferable |
Ingredients | Reishi mushroom, iris root, Bulgarian rose water, gingko biloba leaf, retinol, Enmei Herb Complex, Japanese botanical extracts, collagen-boosting peptides, ginseng extract, vitamin E |
What You'll Learn
Shiseido's Ultimune Power Infusing Concentrate contains reishi mushroom
Shiseido's Ultimune Power Infusing Concentrate is a face serum that delivers twice the skin's defences with ImuGenerationRED Technology. This product is the result of 150 years of Japanese skincare innovation. The serum is packed with vital nutrients that visibly reduce signs of ageing, amplify hydration, and boost radiance in just 3 days.
The Ultimune Power Infusing Concentrate contains reishi mushroom, a key ingredient that is rich in antioxidants and polysaccharides. Reishi mushrooms hydrate the skin, reducing the appearance of fine lines and wrinkles. The product also contains botanical extracts of iris root, which strengthen the skin's protective barrier, leaving it smoother and plumper.
The serum should be used twice daily, in the morning and evening, after cleansing and softening the skin but before applying any other serums or moisturisers. The formulation strengthens the skin's defensive power by approaching the precursor cells of Langerhans cells, making them easier to produce and enhancing their function.
Shiseido is a cult-classic skincare and makeup brand known for its innovative products, such as the Ultimune Power Infusing Concentrate, which combines modern technology with nourishing botanical extracts to deliver effective skincare solutions.
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Shiseido's history and brand values
Shiseido is a purpose-driven beauty brand that has been in operation for over 150 years since its founding in 1872. It is Japan's first Western-style pharmacy and one of the oldest cosmetics companies in the world. Shiseido has a diverse portfolio of skincare, makeup, and fragrance products that emphasise innovation and holistic beauty. The brand is committed to fusing cutting-edge science with Japanese heritage and timeless artistry.
The history of Shiseido is not just about its products and services but also about its broader perspective on culture and lifestyle. The brand values of Shiseido revolve around creating new value and considering aspects of Japanese culture and heritage. Shiseido is committed to innovation and creating unique products that meet evolving consumer needs and introduce new values and experiences. The brand has a forward-looking vision with a global perspective, actively contributing to the happiness and well-being of its customers worldwide.
Shiseido's commitment to quality and research is evident in its advanced skincare technologies, such as its Ultimune Power Infusing Concentrate, which has become a global bestseller. The brand also champions sustainability and social responsibility through initiatives aimed at reducing environmental impact and empowering communities. Shiseido has established itself as a global leader in the beauty industry, celebrated for blending luxury and innovation.
Shiseido's products are known for their quality and performance. The brand is the originator of the four-step cleanser, toner, serum, and moisturizer routine. Its products, such as the gel lipstick crayon, eyeliner, eye cream, and foundation, are highly regarded for their effectiveness and unique features. Shiseido also utilizes WetForce Technology, which creates an additional barrier of skin protection, and HeatForce Technology, which strengthens with external heat, providing stronger protection against the sun.
Shiseido's mission centers on the holistic well-being of individuals, promoting both mental and physical health through beauty. The brand is dedicated to helping people maintain a healthy balance in their lives by offering products and solutions that support overall wellness. To cater to younger consumers, Shiseido acquired the skincare brand Drunk Elephant and launched SHISEIDO BEAUTY WELLNESS, an inner beauty brand that helps individuals achieve their unique health and beauty goals.
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Shiseido's use of botanical extracts
Shiseido is a cult-classic skincare and makeup brand with a rich history spanning over 150 years. The brand was founded in Tokyo in 1872 and is one of the oldest cosmetic companies in the world. Shiseido has consistently set new standards in the skincare industry through groundbreaking innovations that enhance and celebrate natural beauty.
Shiseido uses a variety of botanical extracts in its products, including mushrooms. One of the brand's most popular products is the Ultimune Power Infusing Concentrate, which is formulated with eight botanical ingredients, including reishi mushroom, iris, lotus, and gingko biloba. This serum promotes healthy-looking and rejuvenated skin by activating the skin's inner defences, supporting skin immunity, and stimulating circulation. It provides a boost of hydration and encourages visibly firmer skin with regular use.
In addition to the Ultimune Power Infusing Concentrate, Shiseido offers a range of skincare products that contain botanical extracts. For example, the Future Solution LX Extra Rich Cleansing Foam is enriched with Japanese botanical extracts and the Enmei Herb Complex, which cleanse and revitalise the skin, leaving it feeling soft, smooth, and refreshed.
Overall, Shiseido's incorporation of botanical extracts, such as mushrooms, into its product formulations showcases its commitment to combining plant-based ingredients with innovative Japanese lab work. This approach has earned Shiseido a reputation for creating effective skincare and makeup products that enhance and celebrate natural beauty.
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Shiseido's range of skincare products
Shiseido is a cult-classic skincare and makeup brand with a rich history spanning over 150 years. Founded in Tokyo in 1872, it is one of the oldest cosmetic companies in the world, known for its groundbreaking innovations that enhance and celebrate natural beauty. Shiseido offers a wide range of skincare products, including:
Cleansing Foam
Shiseido's Future Solution LX Extra Rich Cleansing Foam is a rich and creamy foam enriched with potent ingredients like their Enmei Herb Complex and Japanese botanical extracts. It cleanses and revitalizes the skin, leaving it feeling soft, smooth, and refreshed.
Wrinkle Smoothing Cream
The Benefiance Wrinkle Smoothing Cream is an advanced skincare product formulated to target and reduce the appearance of fine lines and wrinkles. It contains collagen-boosting peptides, ginseng extract, and vitamin E to rejuvenate the skin's responsiveness, resulting in a more youthful complexion.
Ultimune Power Infusing Serum
This serum is designed to boost radiance, resilience, and smoothness while reducing the signs of aging. It is infused with collagen-boosting peptides and enriched with nourishing antioxidants, fortifying the skin's protective barrier.
Vital Perfection Eye Cream
The Vital Perfection Uplifting and Firming Eye Cream is a luxurious and innovative product that smooths and tightens the skin around the eyes, resulting in a youthful appearance. It is infused with retinol, ReNeura Technology++, and MATSU-ProSculpt Complex.
Synchro Skin Self-Refreshing Concealer
Shiseido's Synchro Skin Self-Refreshing Concealer provides medium-to-full coverage without caking, flaking, or creasing. It is designed to obscure blemishes and unevenness with a lightweight, silky feel. The 24-hour-lasting formula is available in 16 shades and contains ActiveForce technology for even coverage.
Lipstick
Shiseido's lipstick is described as a breathable, weightless formula that feels like a gel lipstick crayon. It is moisturizing and creamy, with a natural finish, and it doesn't transfer, ensuring that it stays only on your lips.
Shiseido's skincare range offers something for everyone, whether you're seeking to rejuvenate, hydrate, or protect your skin. With its combination of cutting-edge science and time-tested ingredients, Shiseido continues to set new standards in the skincare industry.
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Shiseido's lipstick range
Shiseido is a cult-classic Japanese beauty brand that offers a range of skincare and makeup products. The brand's lipstick collection includes matte, sheer, radiant, and satin finishes with long-lasting colour payoff and hydrating formulas.
The TechnoSatin Gel Lipstick range is highly notable, featuring 20 ultra-rich shades inspired by the technological age and Shiseido's passion for innovation. This lipstick provides full coverage with a satin finish, utilising Stretch-Flex Technology to create a flexible layer of colour that feels like a second skin. The gel-infused formula fills in lip lines for a plump, smooth finish, while coated pigments enhance colour wear. With over 68% skincare ingredients, including benibana oil, the lipstick nourishes and hydrates the lips.
Shiseido's lipsticks are also known for their featherweight, high-tech formulas that offer lasting hydration and bold colours inspired by modern Tokyo. The brand offers an array of shades, including pink, coral, red, purple, brown, orange, nude, beige, berry, and plum.
The brand's lipsticks have been praised for their weightless, creamy textures that provide a breathable feel. The formula's non-transferring property ensures that the lipstick stays in place without smudging.
In addition to their lipstick range, Shiseido offers other makeup products, such as their well-known eyeliner, the MicroLiner Ink, which delivers intense pigmentation in a gel-based formula.
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Frequently asked questions
Yes, Shiseido uses reishi mushroom in their Ultimune Power Infusing Concentrate serum.
The Ultimune Power Infusing Concentrate serum is Shiseido's #1 serum. It is formulated with ImuGenerationRED, an innovative double anti-ageing technology, and eight botanical ingredients, including reishi mushroom. The serum promotes healthy-looking and rejuvenated skin, boosts hydration, and encourages firmer skin.
The reishi mushroom in the serum helps to improve the skin's resilience against the effects of ageing.
Yes, the serum also contains antioxidant-rich and anti-ageing ingredients like Bulgarian rose water and gingko biloba leaf. It works as a pre-treatment before the rest of your skincare routine, encouraging other treatments to work more effectively.
Yes, Shiseido's lipstick contains nourishing botanical extracts like reishi mushroom and iris root, which help to even out texture and revitalize the skin.