Emily Johnson
The Super Mushroom and 1-Up Mushroom are iconic images from the Super Mario Bros. franchise owned by Nintendo. In 2017, Nintendo applied to trademark these images for marketing purposes. The 1-Up Mushroom, also known as the Extra 1-Up Mushroom or Extra Mario Mushroom, is a green mushroom that grants the player an extra life and usually appears in hidden blocks or risky places. The Super Mushroom, on the other hand, increases Mario's size and gives him extra powers. While the Super Mushroom and 1-Up Mushroom are widely associated with Nintendo, it is important to note that trademarks can expire, and the legality of using these images without permission depends on the specific circumstances and applicable laws. Additionally, IUP, which could be an abbreviation, may also refer to the Indiana University of Pennsylvania, which has its own trademarks, service marks, logos, and identifiers that are protected and require permission for use.
| Characteristics | Values |
|---|---|
| Trademark owner | Indiana University of Pennsylvania |
| Trademark use | The trademark can be used for educational services, licensed apparel, and other merchandise. |
| Trademark restrictions | The trademark cannot be used on social media accounts not controlled by the university. |
| Logo specifications | The logo should appear in IUP PMS 201 C Crimson or black, depending on the background color. |
| Logo size specifications | The logo should never go below a height of 25px for digital applications or 1/4" for print applications. |
| Logo placement specifications | There should be no text, images, edges, or other elements overlapping the logo. |
| Nintendo trademark | Nintendo has applied to trademark the Super Mushroom and 1-Up Mushroom for marketing purposes. |
| Nintendo trademark year | 2017 |
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What You'll Learn
- Nintendo has applied for trademarks for Super Mushroom and 1-Up Mushroom
- The 1-Up Mushroom is also covered by a copyright
- IUP's trademarks, service marks, logos, and identifiers are owned by Indiana University of Pennsylvania
- Permission to use IUP trademarks is ordinarily granted only to offices and departments within the university
- The IUP logo should always appear in IUP PMS 201 C Crimson
Nintendo has applied for trademarks for Super Mushroom and 1-Up Mushroom
Nintendo has applied for trademarks for the Super Mushroom and 1-Up Mushroom, two iconic images from its video games. The company has stated that the trademark application is for marketing reasons and will likely be used for upcoming merchandise. The Super Mushroom and 1-Up Mushroom first appeared in the Super Mario Bros. game, where they provided players with power-ups and extra lives. Since their introduction, they have become staple elements in the Super Mario franchise and have appeared in various instalments, sometimes with slight variations in their design.
The Super Mushroom, for example, has gained eyes in some games, evolving from its initial design. Similarly, the 1-Up Mushrooms, also known as Extra 1-Up Mushrooms or Extra Mario Mushrooms, have undergone visual changes. In Super Mario Bros. 2, for instance, they feature a solid red cap with "1 UP" written on the side instead of their typical green spots on a yellowish-orange cap. These mushrooms are usually found in hidden blocks or risky areas within the game, adding an element of challenge and reward for players.
Nintendo's decision to trademark these iconic images is part of a broader strategy to protect its intellectual property and brand value. With around 450 active trademarks and dozens of trademark applications, Nintendo recognises the importance of safeguarding its assets. This proactive approach to trademarks helps Nintendo maintain its competitive edge and ensures that it retains exclusive rights to use and profit from its unique creations.
Trademarks are a crucial tool for Nintendo to monetise its intellectual property and prevent unauthorised use of its innovations. By securing trademarks for the Super Mushroom and 1-Up Mushroom, Nintendo not only protects its brand identity but also lays the groundwork for potential merchandise and marketing opportunities that leverage the popularity of these iconic images. This strategic move reinforces Nintendo's commitment to defending its intellectual property and maintaining its market dominance.
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The 1-Up Mushroom is also covered by a copyright
The 1-Up Mushroom, along with the Super Mushroom, first appeared in the 1985 video game Super Mario Bros. In the game, 1-Up Mushrooms are green mushrooms with spots that grant the player an extra life. They are usually found in hidden blocks or in risky areas. The 1-Up Mushroom has since appeared in other games in the Super Mario franchise, including Super Mario Bros.: The Lost Levels and Super Mario Bros. 2.
In 2017, Nintendo Co., Ltd. applied to trademark the 1-Up Mushroom, along with the Super Mushroom and the Question Block. The company sought to trademark these iconic images for marketing purposes, likely for upcoming merchandise. While it is not clear whether the trademark application was approved, the 1-Up Mushroom is also protected by copyright law.
According to the Sonny Bono Copyright Term Extension Act, works copyrighted by a corporation after 1978 will remain copyrighted for 95 years. This means that Super Mario Bros., including the 1-Up Mushroom, will be in the public domain in 2080. Until then, Nintendo has the exclusive right to reproduce and create derivative works based on the 1-Up Mushroom.
However, it is important to note that copyright law does not require active defence like trademark law. As such, Nintendo may choose not to enforce its copyright in certain cases. For example, there have been discussions about the legality of T-shirts featuring the 1-Up Mushroom sold by ThinkGeek. While some forum users speculated that ThinkGeek might have permission from Nintendo, others believed that the company was risking copyright infringement.
In conclusion, while the 1-Up Mushroom may be trademarked by Nintendo, it is also protected by copyright law. This gives Nintendo exclusive rights to the character for almost a century, although they may choose not to enforce their copyright in certain cases.
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IUP's trademarks, service marks, logos, and identifiers are owned by Indiana University of Pennsylvania
Indiana University of Pennsylvania grants permission to use its trademarks, service marks, logos, and identifiers only to offices and departments within the university that are staffed by full-time employees. Permission may also be granted for the production of licensed apparel and other items through the university's licensing agent, the Student Co-operative Association. The university does not permit the use of its trademarks on social media accounts not controlled by the university.
The consistent and proper use of the IUP "block" logo is essential for maintaining a unified and identifiable look for the university. The university's visual guide emphasizes the importance of graphic elements such as negative space and organic growth patterns to create designs that are aesthetically pleasing and easily recognizable.
While IUP's trademarks are owned by Indiana University of Pennsylvania, it is important to note that there are other unrelated trademarks that use the acronym "IUP." For example, Nintendo has applied for trademarks for its Super Mushroom and 1-Up Mushroom designs, which are iconic images associated with its video games. These trademarks are unrelated to Indiana University of Pennsylvania and are owned by Nintendo Co., Ltd. for marketing purposes.
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Permission to use IUP trademarks is ordinarily granted only to offices and departments within the university
Indiana University of Pennsylvania (IUP) has strict guidelines regarding the use of its trademarks, service marks, logos, and identifiers. Permission to use these intellectual properties is typically only granted to offices and departments within the university itself that are staffed by full-time employees. The Indiana University of Pennsylvania licensing program is managed by the Student Co-operative Association, their licensing agent.
IUP's visual identity is an important aspect of the university's branding and marketing strategy. The consistent and proper use of the iconic IUP "block" logo, for example, is intended to strengthen recognition and visibility while maintaining a unified and identifiable look. The university has set graphic identity standards to achieve this consistency. The logo should always appear in IUP PMS 201 C Crimson or an approved equivalent, and when rendered on an IUP Crimson background, the logo itself must be white. Clear space around the logo is also essential, with no overlapping text, images, or other elements.
IUP's trademarks are valuable assets that require careful management and protection. The university does not grant permission for their use on social media accounts not controlled by the institution. This restriction is likely due to the potential risks associated with unauthorized use, which could dilute the brand or lead to misrepresentation.
In the case of the 1-Up Mushroom trademark, there is some ambiguity. While Nintendo has applied for trademarks for the Super Mushroom and 1-Up Mushroom, it is unclear if these trademarks specifically refer to the mushrooms in the Super Mario Bros. franchise or if they extend to the broader concept of mushrooms with similar properties. However, the university's trademarks, service marks, logos, and identifiers are owned by Indiana University of Pennsylvania and cannot be used or reproduced without permission from the chief marketing officer.
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The IUP logo should always appear in IUP PMS 201 C Crimson
The Indiana University of Pennsylvania (IUP) has strict guidelines for the use of its trademarks, service marks, logos, and identifiers. Permission to use these is usually only granted to offices and departments within the university itself that have full-time employees. The IUP logo, in particular, has specific graphic identity standards that must be adhered to.
The IUP logo is a powerful reminder of the university's core values and helps to strengthen its recognition. It is important that the logo appears consistently and properly to maintain a unified and identifiable look for the university.
The IUP logo is trademarked and owned by the Indiana University of Pennsylvania, and any use or reproduction without permission from the chief marketing officer is prohibited. This includes use on social media accounts not controlled by the university.
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Frequently asked questions
IUP is the logo and acronym for Indiana University of Pennsylvania.
The trademark guidelines for IUP state that the logo should always appear in IUP PMS 201 C Crimson or the approved equivalent for web or process colour. When colour printing isn't an option, the logo must be in black. When the logo is placed on a coloured field that is not IUP Crimson, it must be white. The logo should always appear at a legible size.
Permission to use the IUP trademark is ordinarily granted only to offices and departments within Indiana University of Pennsylvania itself that are staffed by full-time employees. Permission may be granted for the production of licensed apparel and other items.
The 1-Up Mushroom is a green mushroom in the Super Mario Bros. video game that gives the player an extra life.
