Michael Davis
Alice Mushrooms is a functional mushroom chocolate brand that offers a range of products designed to enhance focus, sleep, pleasure, and arousal. The chocolates are infused with reishi, cordyceps, and lion's mane mushrooms, as well as adaptogens and nootropics. The brand was founded by Lindsay Goodstein and Charlotte Cruze, who collaborated with experts to create indulgent treats with the purported benefits of mushrooms. The chocolates are marketed toward individuals seeking a plant-based alternative to traditional supplements and claim to provide an energy boost and improved cognitive function.
| Characteristics | Values |
|---|---|
| Founded | Late 2022 |
| Founders | Lindsay Goodstein and Charlotte Cruze |
| Products | Brainstorm, Happy Ending, Nightcap |
| Product Function | Focus, energy, arousal, sleep |
| Product Format | Chocolate |
| Product Ingredients | Lion's mane, cordyceps mushrooms, guarana, phosphatidylserine, reishi, L-theanine, magnesium, zinc, cinnamon |
| Product Promise | Instant effect, supports overall cognitive function and wellness |
| Customer Feedback | Positive reviews for taste, energy, focus, sleep, and stress relief; some negative reviews for effectiveness |
| Retail Locations | 200 across the US, projected to reach 1,000 by end of 2025 |
| Investment | L Catterton, Zac Efron, Pedro Pascal, Kevin Hartless |
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What You'll Learn
Alice Mushrooms' products
Alice Mushrooms is a premium edible wellness brand that combines fruiting body mushrooms, adaptogens, nootropics, and herbs to create functional mushroom chocolates that promote better sleep, focus, and overall wellness. The brand was founded in late 2022 by Lindsay Goodstein and Charlotte Cruze, who collaborated with experts for two years to create indulgent treats highlighting the benefits of mushrooms.
Alice Mushrooms currently offers three products: Brainstorm, Happy Ending, and Nightcap, which are available in signature duo boxes. Brainstorm chocolates are formulated with lion's mane and cordyceps mushrooms, guarana, and phosphatidylserine to enhance focus and provide an energy boost. Happy Ending chocolates are designed to increase arousal and heighten sensitivity for all genders. Nightcap chocolates, on the other hand, support deep sleep, calm the mind, and relieve stress.
The chocolates are made with organic, fair-trade dark chocolate and sweetened with organic sugar, resulting in a high-quality taste with no artificial flavours or preservatives. Each square of Alice Mushrooms chocolate promises instant effects and is meant to be taken as a single dose. The chocolates have received positive reviews from customers who have noticed improvements in sleep quality, energy levels, and focus.
Alice Mushrooms products can be purchased on Amazon and the official Moon Chocolate website. The Nightcap chocolates are available in packs of 2 tins (32 doses) for $42, while the Happy Ending chocolates come in packs of 4 tins (64 doses) priced at $85.
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Ingredients
Alice Mushrooms is a premium edible wellness brand that offers mushroom chocolates that promise to enhance focus, boost arousal, and support sleep. The brand was founded by Lindsay Goodstein and Charlotte Cruze, who collaborated with formulators, homeopathic practitioners, and chocolatiers to create indulgent treats highlighting the benefits of mushrooms.
Alice Mushrooms combines fruiting body mushrooms, adaptogens, nootropics, and herbs to create a functional supplement. Their chocolates are made with organic, fair-trade dark chocolate and sweetened with organic sugar, with no artificial sweeteners or ingredients.
The Brainstorm chocolates, meant to encourage deep focus and energy, contain lion's mane and cordyceps mushrooms, guarana, and phosphatidylserine. Guarana is often found in energy drinks, and phosphatidylserine is a naturally occurring phospholipid in the human brain that enhances cognitive function.
The Nightcap chocolates, on the other hand, are designed to support deep sleep, calm the mind, and relieve stress. They contain Reishi and L-Theanine, as well as minerals like magnesium and zinc, which are known to regulate sleep cycles and reduce tension.
The Happy Ending chocolates are designed for all genders and aim to increase arousal, heighten sensitivity, and improve stamina. While the specific ingredients in this variety are unclear, they are said to have a spicy cinnamon flavor.
It is important to note that while some consumers have reported positive effects from these chocolates, others have stated that they noticed no difference after consuming them. Individual results may vary, and it is always advisable to consult with a healthcare professional before incorporating any new supplement into your routine.
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Benefits
Psilocybe cubensis, commonly known as Alice mushrooms, is a species of psychedelic mushroom that contains the psychoactive compounds psilocybin and psilocin. These compounds have been shown to have a range of potential therapeutic benefits, including treating depression, anxiety, and addiction.
Alice mushrooms have been used for centuries by indigenous people for spiritual and medicinal purposes. In modern times, they have gained popularity for their potential therapeutic benefits, especially in the field of mental health. One of the primary benefits of Alice mushrooms is their ability to treat depression and anxiety. Psilocybin, the active compound in these mushrooms, has been found to have antidepressant and anxiolytic effects, likely due to its ability to increase serotonin levels in the brain. This can lead to an improvement in mood, a reduction in anxiety, and an overall increase in feelings of well-being.
Additionally, Alice mushrooms may also be beneficial in treating addiction. Psilocybin has been shown to reduce cravings and increase feelings of self-control, making it a potential tool in helping people overcome addiction to substances such as nicotine, alcohol, and even hard drugs. The psychedelic experience induced by Alice mushrooms can also lead to profound personal insights and a heightened sense of self-awareness, which can be beneficial in overcoming addictive behaviors and promoting long-term behavioral changes.
Another benefit of Alice mushrooms is their potential to enhance creativity and problem-solving abilities. The altered state of consciousness induced by psilocybin can lead to new and unusual connections being formed in the brain, resulting in enhanced creative thinking and innovative ideas. This benefit has been recognized by artists, musicians, and inventors throughout history, who have turned to psychedelic mushrooms for inspiration and a different perspective on their work.
Furthermore, Alice mushrooms may also have benefits for end-of-life care and palliative care. In controlled therapeutic settings, psilocybin has been shown to reduce anxiety and depression in patients facing life-threatening illnesses, providing them with a sense of peace, acceptance, and spiritual well-being. The profound mystical experiences induced by psilocybin can help individuals come to terms with their mortality, reduce their fear of death, and improve their overall quality of life during their final days.
Lastly, the use of Alice mushrooms in a therapeutic context can lead to long-lasting positive changes in personality traits. Studies have shown that psilocybin therapy can increase traits such as openness, which is associated with enhanced creativity, aesthetic appreciation, and a greater tolerance for new ideas and values. It can also lead to increases in extraversion, making individuals more outgoing, socially engaged, and emotionally expressive. These positive changes in personality can have a significant impact on an individual's overall well-being and life satisfaction.
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Reviews
Alice Mushrooms is a brand of mushroom chocolates co-founded by Charlotte Cruze and Lindsay Goodstein. They make three different kinds of chocolates infused with reishi, cordyceps, and lion's mane mushrooms, as well as other adaptogens and nootropics. The chocolates are organic, fair-trade dark chocolates sweetened with organic sugar. The brand offers a variety of products with different purposes, including enhancing focus and energy, improving sleep, and enhancing pleasure and arousal.
On the other hand, some customers have expressed disappointment with the product, claiming that it did not have any noticeable effects. One Reddit user wrote, "Waste of money. Absolutely no effect for the deep sleep and the focus/energy products." Another Reddit user shared a similar sentiment, stating that they had tried the chocolates for two months without noticing any difference in how they felt.
Overall, while some customers have found Alice Mushrooms to be beneficial, others have been left underwhelmed, suggesting that individual results may vary. It is always important to approach such products with caution and consult a healthcare professional before consuming any mushroom-based supplements.
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Founders
Alice Mushrooms is a premium edible wellness brand founded by Lindsay Goodstein and Charlotte Cruze in late 2022. The brand was born out of a desire to offer "safe, effective consumables that pair long-term benefits with immediate boosts to cognitive functioning." Goodstein and Cruze spent two years collaborating with formulators, homeopathic practitioners, and generational chocolatiers to create indulgent treats that highlight the benefits of mushrooms.
Alice Mushrooms combines fruiting body mushrooms, adaptogens, nootropics, and herbs in each bite to create a supplement that supports overall cognitive function and wellness. The brand currently offers three products: Brainstorm, designed to enhance focus; Happy Ending, intended to boost arousal; and Nightcap, aimed at supporting sleep. All of the chocolates use organic, fair-trade dark chocolate as the base and are sweetened with organic sugar. The ingredients lists are short and easy to understand, and they do not contain any artificial sweeteners or ingredients that are common in supplements and can cause headaches and stomach discomfort.
Alice Mushrooms has achieved remarkable success since its launch, with 175% year-over-year growth. The brand is now available in 200 retail locations across the U.S. and is projected to reach 1,000 by the end of the year. The company has also secured a significant investment from L Catterton, Zac Efron, Pedro Pascal, and Kevin Hartless.
Reviews of Alice Mushrooms have been mostly positive, with many customers reporting improved sleep, increased energy and focus, and reduced stress. However, there are also some reviews that claim the product had no effect.
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Frequently asked questions
Alice Mushrooms are mushroom chocolates that combine fruiting body mushrooms, adaptogens, nootropics, and herbs. They are designed to improve sleep, focus, and wellness.
Alice Mushrooms are claimed to improve sleep quality, increase energy and focus, enhance pleasure and arousal, and provide stress relief.
Alice Mushrooms are made with organic, vegan, gluten-free, kosher, and non-GMO ingredients. They are also legal worldwide and do not cause psychedelic effects. However, it is always recommended to consult a doctor or pediatrician before consuming any supplement, especially for those who are pregnant, breastfeeding, or have health concerns.
Alice Mushrooms can be purchased through their website, where they offer subscription services with benefits such as free shipping, exclusive discounts, and early access to new products. They are also available on Amazon.com.
