Mellow Mushroom's Email Marketing: A Success Story

will greczyn mellow mushroom email

Will Greczyn, along with his father, Bob Greczyn, owns six Mellow Mushroom restaurants in North Carolina. Mellow Mushroom is a pizza chain that was founded in 1974 and now spans 19 states. The company's headquarters are in Atlanta, Georgia, and its email format typically follows the pattern of FLast@mellowmushroom.com or First@mellowmushroom.comFirst.Last@mellowmushroom.com. The Mellow Mushroom restaurant in Greenville, North Carolina, opened in 2012 and is known for its unique pizzas, hoagies, salads, calzones, and appetizers, with options for various dietary restrictions.

Characteristics Values
Name Will Greczyn
Father's Name Bob Greczyn
Father's Profession Former CEO of Blue Cross Blue Shield of North Carolina
Profession Owner of Mellow Mushroom restaurants
Location of Restaurants North Carolina
Number of Restaurants Owned 6
Other Business Interests Stake in Fortnight Brewing
Email Format First@mellowmushroom.com or First.Last@mellowmushroom.com

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Will Greczyn and Bob Greczyn's Mellow Mushroom purchase

In 2012, Bob Greczyn, along with other East Carolina University graduates, opened a Mellow Mushroom Pizza Bakers restaurant in Greenville, North Carolina. This was their second Mellow Mushroom franchise, with the first one located at 2020 Charles Boulevard, adjacent to the Colonial Mall. The restaurant features unique interior artwork and a full-service bar with a wide range of liquor, craft beer, and wine options. It also boasts a giant patio that seats over 100 people and offers live music.

After retiring in 2010, Bob Greczyn partnered with his oldest son, Will Greczyn, to purchase six Mellow Mushroom restaurants in North Carolina. This decision aligns with Bob Greczyn's interest in business and entrepreneurship, as he has also held leadership roles in various companies, including Blue Cross Blue Shield of North Carolina, where he served as CEO and helped expand the company's presence in the state's health insurance industry.

Will Greczyn, Bob's oldest son, joined him in the purchase of these Mellow Mushroom locations, showcasing a shared interest in the food industry and entrepreneurship. Will's involvement in the family business allows for a continuation of the Greczyn legacy, building upon the success of their other ventures.

Mellow Mushroom, founded in 1974, is known for its unique, independently owned locations, each providing a one-of-a-kind experience. The company's email format typically follows the structure of FLast@mellowmushroom.com or First@mellowmushroom.com. The company's headquarters is located in Atlanta, Georgia, and it spans across nineteen states, offering a variety of high-quality, stone-baked pizzas and other menu items.

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Mellow Mushroom's email formats

Mellow Mushroom Pizza Bakers is a restaurant chain with locations across nineteen states in the US. The company was established in 1974 and currently has approximately 2.3K employees.

Mellow Mushroom uses up to five different email patterns, with the most common format being firstname@mellowmushroom.com, which is used by 71.1% of Mellow Mushroom work email addresses. Other common email formats include first_initial+lastname@mellowmushroom.com and first_initial.lastname@mellowmushroom.com. Another less common format is firstname+lastname@mellowmushroom.com, which is used 49% of the time.

The variety of email formats used by Mellow Mushroom may be due to the company's franchise model, where individual store owners have some flexibility in customizing their email addresses.

For example, Will Greczyn, the owner of six Mellow Mushroom restaurants in North Carolina, may have an email address in one of the following formats:

  • Will@mellowmushroom.com
  • W.greczyn@mellowmushroom.com
  • Will.greczyn@mellowmushroom.com
  • Wgreczyn@mellowmushroom.com

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Mellow Mushroom's headquarters and website

Mellow Mushroom Pizza Bakers is an American pizza restaurant chain with its headquarters in Atlanta, Georgia. The chain was established in 1974 in Atlanta, Georgia, as a single pizzeria by two college students from Georgia Tech, who were later joined by a third from the University of Georgia. The visual identity of Mellow Mushroom was defined during its early franchising phase by Atlanta artist Buddy Finethy, who created the mascot, Mel O. Mushroom, and other animated characters.

The chain has since expanded to 170 locations across the United States, with each store being locally owned, operated, and decorated, often reflecting the owners' passions and creative freedom. Mellow Mushroom restaurants specialize in pizza but also offer a variety of other menu items such as calzones, hoagies, salads, appetizers, and a wide selection of beer. The beer selection typically includes 20-40 beers on draft and 50 or more bottled options. Some locations also feature live music, trivia competitions, karaoke, or bingo.

In addition to its unique decor and entertainment, Mellow Mushroom is known for its diverse menu options, accommodating various dietary preferences. They offer vegetarian, vegan, gluten-free, and kid-friendly selections to cater to a wide range of guests. Each location also has a full-service bar with a wide array of liquor, craft beer, and wine options.

Mellow Mushroom has an official website, which was relaunched during the company's rebranding in November 2024. The rebranding included a change in the colour palette to purple and a new drawing of a mushroom as part of the logo. The website provides information about the brand, its menu offerings, and the various locations of its restaurants.

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Mellow Mushroom's expansion in Greenville, NC

Mellow Mushroom Pizza Bakers announced the opening of a new location in Greenville, North Carolina, in April 2012. Located at 2020 Charles Boulevard, adjacent to the Colonial Mall, this expansion marked the second Mellow Mushroom franchise by owners Reid Fogleman, David Bond, Jim Ward III, Steve Jones, Bob Greczyn, and Burney Warren III. All graduates of East Carolina University, the owners expressed their excitement about bringing their passion for Mellow Mushroom to the local community and university, offering a unique dining experience.

The Greenville location boasts a full-service bar with an extensive selection of liquor, craft beer, and wine. Guests can also enjoy live music on the spacious patio that accommodates over 100 people. The Mellow Mushroom Beer Club adds to the experience, offering exclusive rewards as members explore the 100 beers available at this location.

The restaurant is open seven days a week, from 11 a.m. to 11 p.m., and offers a diverse menu to cater to a wide range of dietary preferences. In addition to their unique pizzas, hoagies, salads, calzones, and appetizers, Mellow Mushroom Greenville provides vegetarian, vegan, gluten-free, and kid-friendly options. Their commitment to using only the highest-quality and premium ingredients sets them apart, ensuring a delicious dining experience for all.

Mellow Mushroom Greenville has become a favourite among locals in Ayden, Grifton, and the surrounding areas, delivering on its promise of "A Higher Order of Pizza." With a focus on delicious dough, unique flavours, and a wide range of beverage options, including 24 draft beers and handcrafted cocktails, the restaurant has established itself as a go-to destination for pizza lovers in the area.

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Mellow Mushroom's unique interior artwork

Mellow Mushroom is a pizza restaurant that was established in 1974 and now spans across nineteen states. Each Mellow Mushroom restaurant features unique, one-of-a-kind interior artwork that reflects the owner's passion and gives them creative freedom.

Will Greczyn, the son of Bob Greczyn, partnered with his father to purchase six Mellow Mushroom restaurants in North Carolina after retiring in 2010. Bob Greczyn is a prominent figure in North Carolina's healthcare industry, serving as the CEO of the state's largest insurer and playing a pivotal role in the expansion of Blue Cross' dominance in health insurance.

The Greczyns are not the only owners of Mellow Mushroom franchises. In 2012, a group of five East Carolina University graduates, including Bob Greczyn, opened a Mellow Mushroom restaurant in Greenville, North Carolina. This location features a full-service bar, live music, and a giant patio that seats over 100 people.

The unique interior artwork of Mellow Mushroom restaurants is a key part of the brand's identity. Each location provides a one-of-a-kind experience rooted in psychedelic-inspired design, delicious food, and beverages. The restaurants are widely known as the originator of hand-tossed, stone-baked pizza, with a coveted "secret dough" recipe that has gained a cult following.

While the email format for Mellow Mushroom typically follows the pattern of FLast@mellowmushroom.com or First@mellowmushroom.com, it is not clear if this format is used by all employees, including Will Greczyn. However, the email address mellowmushroom-cs@halo.com is mentioned as a contact email for the Mellow Mushroom Shop Retail.

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