Sarah Brown
Alice Mushrooms is a company that sells mushroom-infused chocolates formulated for cognitive function. The company was founded by Charlotte Cruze and Lindsay Goodstein, who wanted to create a wellness routine that was actually enjoyable, rather than a chore. The chocolates are marketed towards improving sleep, energy, focus, and stamina, with some products also promising enhanced pleasure and arousal. The company has received mixed reviews, with some praising the taste and effects of the chocolates, while others have criticised the company for misleading advertising and poor customer service.
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What You'll Learn
- Alice Mushroom chocolates are marketed as a supplement to aid sleep, focus and energy
- The company uses exclusively organic, sun-dried, fruiting body mushrooms
- Some customers have complained about poor customer service and shipping issues
- The chocolates are expensive, with additional costs for shipping and package protection
- The company has been criticised for excessive marketing emails and confusing advertising
Alice Mushroom chocolates are marketed as a supplement to aid sleep, focus and energy
Alice Mushroom chocolates are marketed as a supplement to aid sleep, focus, and energy. The company's website describes their chocolates as "decadent chocolate bites for energetic days and restful nights". Each chocolate contains 66 mg of natural caffeine, which is equivalent to 2/3 cups of coffee. The chocolates are made with organic, fruiting body Lion's Mane and Cordyceps mushrooms, guarana, and phosphatidylserine.
The company's founders, Charlotte Cruze and Lindsay Goodstein, categorize mushrooms into three buckets: psychedelic, culinary, and functional. They claim that their chocolates fall into the functional category, meaning they don't contain psilocybin and cannot cause a psychedelic experience. Instead, they are intended to support overall cognitive function and wellness when taken regularly over time.
Alice Mushroom chocolates have received mixed reviews. Some customers have praised the taste and effectiveness of the chocolates, claiming that they have improved their sleep, focus, and energy levels. However, others have criticized the product as overpriced and ineffective, with some reporting that they experienced no effects even after consistent use.
The chocolates are available in a variety of flavors, including the signature duo box, which combines Brainstorm chocolates for focus and energy with Nightcap chocolates for sleep. The company has also launched a Happy Ending product, which is designed to enhance "pleasure and arousal." The chocolates are sold in tins containing 16 pieces and can be purchased through the company's website, with standard shipping taking 3-5 days.
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The company uses exclusively organic, sun-dried, fruiting body mushrooms
Alice Mushrooms is a company that produces mushroom-infused chocolates. The company uses exclusively organic, sun-dried, fruiting body mushrooms in its products. The mushrooms are hand-harvested when their medicinal compounds are at their peak concentration and are then sun-dried to soak up Vitamin D. This process ensures that the mushrooms retain their nutritional value and effectiveness.
The founders of Alice Mushrooms, Charlotte Cruze and Lindsay Goodstein, categorise mushrooms into three buckets: psychedelic, culinary, and functional. The mushrooms used in their products fall under the functional category, which means they don't contain psilocybin and cannot induce a psychedelic experience. Instead, these mushrooms are chosen for their potential health benefits.
One of the key ingredients in Alice Mushrooms' products is Lion's Mane, a functional mushroom that is believed to have cognitive benefits. According to the company, Lion's Mane can help regrow your brain by triggering your neurological growth factor. This mushroom is combined with other ingredients like guarana, a caffeinated berry from Brazil, to provide an instant boost in focus and energy levels.
Another important aspect of Alice Mushrooms' products is their use of organic, fair-trade dark chocolate as the base. The chocolate is sweetened with organic sugar and does not contain any artificial sweeteners or common supplement ingredients like monk fruit or stevia, which can cause side effects in some individuals. The company prioritises taste and efficacy, aiming to create a wellness routine that is enjoyable rather than a chore.
The company offers a range of products, including the signature duo box, which combines Brainstorm chocolates for focus and energy with Nightcap chocolates for a restful night's sleep. They have also launched a product called Happy Ending, designed to enhance pleasure and arousal, which contains functional mushrooms like Cordyceps. Alice Mushrooms' products are vegan, gluten-free, dairy-free, kosher, and made in the USA.
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Some customers have complained about poor customer service and shipping issues
While some customers have praised Alice Mushrooms' products, others have complained about poor customer service and shipping issues. One customer reported that their order of Nightcap mushrooms arrived melted, with the cold packs also melted and liquid. The customer stated that they would not order from Alice Mushrooms again due to this issue. Another customer described their experience with Alice Mushrooms as a “waste of money,” claiming that the products had no effect on their sleep, focus, or energy levels despite consistent use for over a month.
In terms of shipping issues, one customer shared their experience of ordering the Brainstorm/Focus chocolates and opting for standard 3-5-day shipping. However, their order did not ship for almost two weeks, and they received limited information about the status of their order during this time. This customer also expressed frustration with the excessive advertisement emails they received after placing their order.
Some customers have also criticised the company's customer service. One customer who received melted chocolates in their combo pack stated that the company's customer service was "awful." They explained that they contacted the company to inform them about the issue with the shipping, but their feedback was seemingly ignored.
Despite these negative experiences, it is worth noting that some customers have expressed satisfaction with Alice Mushrooms' products. Several customers have reported positive effects on their energy levels and sleep quality after consuming the Brainstorm and Nightcap chocolates, respectively. However, the effectiveness of Alice Mushrooms' products seems to vary across individuals, with some customers reporting no noticeable effects.
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The chocolates are expensive, with additional costs for shipping and package protection
The price of Alice mushroom chocolates is a common point of discussion in reviews. The chocolates are described as expensive, with the price of the product being a reason for some negative reviews. One review mentions that the price is not justified considering the product did not make the reviewer feel any different. The price of the chocolates is also mentioned in some positive reviews, with one reviewer commenting that they are a "bit expensive to use on a regular basis".
The cost of shipping is also mentioned in reviews of Alice mushroom chocolates. One reviewer mentions that standard 3-5 day shipping costs $11, with Route package protection costing an additional $1.55. Another reviewer mentions that the product is "pricey", and that there are other product lines at Whole Foods offering similar products at a lower price.
The additional costs of shipping and package protection, as well as the base price of the chocolates, contribute to the perception that Alice mushroom chocolates are expensive. However, some reviewers have commented that they would still recommend the product despite the price, and others have repurchased the chocolates after being positively surprised by their effects.
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The company has been criticised for excessive marketing emails and confusing advertising
Alice Mushrooms has been criticised for its excessive marketing emails and confusing advertising. Customers have complained about receiving numerous promotional emails after making a purchase. One customer reported receiving "advertisement emails from both Alice mushroom company and Route tracking app, with very little information about the status of [their] order". Another customer described the website as "so busy it's impossible to navigate", and said that the company's marketing is \"intentionally confusing".
Some customers have also expressed concerns about the company's advertising of its products. One reviewer noted that the company's ads "speak to how relaxed [consumers] are going to feel or how energized [they'll] be", but that they "didn't feel a bit different" after trying the product. Another reviewer characterised mushroom-infused drinks and gummies as "just marketing inventions", suggesting that consumers should instead opt for "a good quality extract with clear specifications".
Despite these criticisms, Alice Mushrooms has also received positive reviews from customers who have found the products effective. Some customers have praised the company's branding and packaging, with one reviewer describing it as "cute" and another saying it was "on point".
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Frequently asked questions
Alice Mushroom chocolates are mushroom-infused chocolates formulated for cognitive function. They are designed to be a tasty way to consume functional mushrooms.
The signature duo box combines Brainstorm chocolates for focus and energy, and Nightcap chocolates for sleep. Alice Mushrooms also launched a Happy Ending product, designed to enhance pleasure and arousal.
Reviews are mixed. Some people say they are surprised to find that these functional mushrooms delivered on their promises. However, others claim that the chocolates had no effect on how they felt.
Yes, the chocolates use organic, fair-trade dark chocolate as the base and are sweetened with organic sugar. They are also vegan, gluten-free, kosher, and made in the USA. However, the company recommends that you consult your doctor if you are pregnant, breastfeeding, or have certain chronic health conditions.
The chocolates are priced at $29 for 16 pieces. Shipping costs $11 for standard 3-5 day shipping, and Route package protection costs an additional $1.55.
