John Miller
Mellow Mushroom Pizza Bakers is an American pizza restaurant chain that was established in 1974 in Atlanta, Georgia. The restaurant specializes in pizza, but also serves calzones, hoagies, salads, appetizers, and a wide selection of beer. Each store is locally owned and operated and is decorated with a unique aesthetic that reflects the local culture and art scene. The restaurant has a cult-like following and is known for its counterculture essence, blending art, music, high-quality ingredients, and passionate standards for dining.
| Characteristics | Values |
|---|---|
| Type of Business | Pizza restaurant chain |
| Year Established | 1974 |
| Location | Atlanta, Georgia |
| Number of Locations | 160+ |
| States | 18 |
| Menu | Pizza, calzones, hoagies, munchies, greens, sweets, gluten-free, vegan options, cocktails, mocktails, wines, beer |
| Decor | Tie-dye, colourful mushrooms, local culture and art scene, psychedelic |
| Atmosphere | Laid-back, quirky, community hub |
| Clientele | Families, college students, young professionals |
| Suppliers | All-natural meats, preservative-free cheese |
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What You'll Learn
Pizza
Mellow Mushroom Pizza Bakers is an American pizza restaurant chain that was established in 1974 in Atlanta, Georgia. It offers a wide variety of pizzas, including signature pies and build-your-own options.
The Classic White and Holy Shitake are some of their signature pizzas. The former is a creamy base of spinach and artichokes topped with mozzarella cheese, while the latter combines shiitake mushrooms, caramelized onions, garlic, and a truffle oil drizzle. Another pizza option includes pepperoni, sausage, mushrooms, onions, green peppers, and black olives. For vegetarians, there is a veggie-packed pizza with fresh vegetables like mushrooms, onions, green peppers, black olives, and tomatoes. There is also a pizza with a Mediterranean twist, including ingredients like feta cheese, olives, sun-dried tomatoes, and fresh spinach.
In addition to their signature pies, Mellow Mushroom offers build-your-own pizza options. Customers can choose their preferred toppings, sauce, and cheese, as well as select from different crust options, including classic and thin crust. They also offer gluten-free crust options for those with dietary restrictions.
The restaurant chain also serves other dishes like calzones, hoagies, salads, and appetizers, such as pretzel bites and wings. They also have a wide selection of drinks, including craft beers, cocktails, and non-alcoholic beverages like iced tea and lemonade.
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Calzones, hoagies, salads, and other dishes
Mellow Mushroom is a pizza restaurant chain that was established in 1974 in Atlanta, Georgia. While pizza is their main offering, they also serve calzones, hoagies, salads, and other dishes.
Calzones are similar to pizzas in terms of ingredients but are folded over and sealed, creating a half-moon shape. They are typically served warm and can be filled with a variety of ingredients such as cheese, meat, and vegetables. Mellow Mushroom offers a range of calzone options, allowing customers to choose their favourite ingredients or try one of their signature combinations.
Hoagies, on the other hand, are sandwiches. They are made with a long, crusty roll that is split lengthwise and filled with a variety of meats, cheeses, vegetables, and condiments. Mellow Mushroom offers a selection of hoagie options, including meatball hoagies and vegetarian hoagies, ensuring there is something for everyone's taste.
Salads are also an important part of the Mellow Mushroom menu. They offer a range of fresh and tasty options, including their signature chef salad, which is a traditional salad made with a variety of ingredients such as lettuce, tomato, cucumber, cheese, and cold cuts of meat. Their salad offerings provide a lighter option for those who want to enjoy the Mellow Mushroom experience without indulging in pizza or more hearty dishes.
In addition to these main offerings, Mellow Mushroom also serves a range of other dishes, including appetizers or "munchies" such as pretzel bites, and desserts or "sweets". They also have a wide selection of beverages, including local beers, wines, cocktails, and mocktails. Each Mellow Mushroom location is unique, with its own locally inspired decor, and some locations even feature live music, trivia competitions, karaoke, or bingo, adding to the dining experience.
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Beer and other drinks
Mellow Mushroom Pizza Bakers is an American pizza restaurant chain with 170 locations across the United States. Each Mellow Mushroom restaurant is locally owned, operated, and decorated differently, often with a unifying theme of tie-dye and colourful mushrooms.
The restaurant offers a wide selection of beer, typically featuring 20-40 beers on draft and 50 or more bottled. The beer selection includes lagers, pale lagers, and fruit beers. Mellow Mushroom also offers a range of other alcoholic drinks, such as wine, spirits, and cocktails. Wine is available in a variety of pour sizes, including 6-oz, 9-oz, and bottles. The average price is $7 for a 6-oz glass, $9 for a 9-oz glass, and $29 for a bottle.
The cocktail menu includes creative options such as the Lemon Submarine, made with Woodford Reserve bourbon, St. Germain elderflower liqueur, freshly brewed iced tea, rosemary, and fresh sour mix. Another cocktail is Mule the World, a twist on the classic Mule, made with Fever-Tree ginger beer and house-made lime syrup, which can be paired with a selection of premium spirits. The Mystic Margaritas section of the menu offers a range of margaritas, including the RB Margarita, the Made Wild Margarita, and the Gone Feral Margarita, each made with a different type of Casamigos tequila.
Mellow Mushroom also offers non-alcoholic beverages to cater to a variety of customer preferences and requirements. The restaurant is known for its fun and creative environment, with some locations featuring live music, trivia competitions, karaoke, or bingo.
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Sustainability
Mellow Mushroom, an American pizza restaurant chain, has long been committed to sustainability. Founded in 1974 by three college friends in Atlanta, Georgia, the company has grown from a couple of small stores to a franchise behemoth with over 170 locations across the United States. From the beginning, sustainability has been a key focus for the company.
The founders of Mellow Mushroom, self-described as "hippies", were passionate about pizza but also about sustainability. They grew sprouts in the restaurants and used natural cardboard pizza boxes, avoiding the use of bleached boxes to reduce their environmental impact. This commitment to sustainability continues to the present day, with Mellow Mushroom now boasting all-natural meats, preservative-free cheese, and pizza boxes with a negative carbon footprint.
The company's unique, art-inspired atmosphere and quirky, community-oriented vibe have contributed to its strong brand identity and loyal customer base. Each location is designed with a distinct aesthetic, reflecting the local culture and art scene, and featuring vibrant art and psychedelic vibes. This commitment to creativity and sustainability extends to the menu, with Mellow Mushroom offering a variety of vegan and gluten-free options, catering to a broad audience.
Mellow Mushroom's approach to sustainability is also evident in its sourcing and supply chain practices. The company prioritises the use of fresh, high-quality ingredients, and its dough is crafted with a secret recipe that gives it a distinctive chewy yet crispy texture. Franchisees benefit from access to this proprietary recipe, as well as a well-established supply chain, ensuring they have the resources necessary for success.
In addition to its focus on sustainability, Mellow Mushroom is known for its community involvement and unique restaurant experience. The company often features live music, trivia competitions, karaoke, and bingo, fostering a welcoming atmosphere that keeps customers coming back. With its blend of sustainability, creativity, and community, Mellow Mushroom has carved out a unique niche in the crowded pizza industry.
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History
Mellow Mushroom Pizza Bakers, commonly known as Mellow Mushroom, is an American pizza restaurant chain established in 1974 in Atlanta, Georgia. It was founded by three college friends, Marc "Banks" Weinstein, Mike Nicholson, and Rocky Reeves, who were self-described "hippies" making pizza. The trio launched Mellow Mushroom with a concise menu of five pizzas, four hoagies, a chef salad, and beer. The original menu was inspired by Nick DeVito of Chicago and tweaked by Weinstein.
The first Mellow Mushroom was a small pizzeria that sat 19 people and was run by the three founders, who had dropped out of college. They soon opened five more locations in the Atlanta area, including in Buckhead, Midtown, and Sandy Springs. However, they faced challenges with staffing and managing multiple locations without cell phones. Despite these challenges, Mellow Mushroom gradually expanded across the United States, with a focus on organic growth.
The brand became known for its quirky, community-oriented vibe, featuring vibrant art, psychedelic decor, and a unifying theme of tie-dye and colourful mushrooms. Each location is designed with a unique aesthetic, reflecting the local culture and art scene, while also offering a selection of local beers. Mellow Mushroom also stands out for its commitment to sustainability, using natural cardboard pizza boxes and offering all-natural meats and preservative-free cheese.
Today, Mellow Mushroom has over 160 locations across the United States, with a cult-like following for its stone-baked pizzas, calzones, hoagies, salads, and appetizers. The chain has maintained its reputation for high-quality ingredients, unique restaurant atmospheres, and a creative menu with gluten-free and vegan options. Each store is locally owned and operated, contributing to its strong community connection.
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Frequently asked questions
Mellow Mushroom is a pizza restaurant chain that serves stone-baked pizzas, calzones, hoagies, salads, appetizers, and desserts. They also have a wide selection of alcoholic and non-alcoholic drinks, including local beers and wines, and specialty cocktails and mocktails.
Mellow Mushroom is best known for its stone-baked pizzas, which are made with a secret dough recipe that gives them a distinctive chewy yet crispy crust. They offer a variety of unique and bold flavors, including the "Veg Out" pizza, which is a favorite of co-founder Marc "Banks" Weinstein.
Yes, Mellow Mushroom offers a range of gluten-free and vegan options, including gluten-free pizza and vegan cheeses.
Mellow Mushroom stands out for its quirky, psychedelic atmosphere, featuring vibrant art, colorful statues, mushroom clocks, and unique door handles. Each location is locally owned and operated, with a unique aesthetic reflecting the local culture and art scene. The chain also has a strong commitment to sustainability, using all-natural meats, preservative-free cheese, and pizza boxes with a negative carbon footprint.
